Strong Partnerships Are the Foundation of Meaningful Growth.
We're excited to spotlight our partnership with SEARA, a leading fitness solutions provider in Bangkok, Thailand. To learn more about how the partnership came together and what it means for Torque's global growth, we sat down with Aki Su, Vice President of International Sales for Torque Fitness, who helped bring the collaboration to life.
“It started with a shared vision of delivering better solutions to customers. I helped connect the right people and move the conversations forward until it became a natural fit.”
-Aki Su
Looking back, it became clear this was about more than adding another brand to the portfolio. It was an opportunity to build a strategic partnership that would help both organizations grow while bringing new training solutions to customers throughout the region.
“The more we worked together, the more obvious the fit became. We shared similar values, and it felt like the right partnership from the start.”
-Aki Su
Why Torque Stands Out
Entering a market where customers may already know other brands requires a compelling story. According to Aki, Torque's advantage goes beyond equipment, it lies in the company's approach to innovation, training environments, and solving real challenges for facility operators.
“Torque brings a unique mix of innovation, quality, and versatility. Once customers see the products in action, the value speaks for itself.”
-Aki Su
Growing in a Dynamic Market
While Bangkok serves as the initial focus, the broader implications of the partnership are hard to ignore. Success in Thailand could create a roadmap for future expansion across Southeast Asia and other international markets where demand for high-performance training solutions continue to rise.
“We're just getting started. There's a lot of opportunity to grow together and bring Torque to even more customers.”
-Aki Su
Looking Ahead
As Torque continues to expand its international footprint, partnerships like SEARA highlight the power of combining world-class products with trusted local expertise. Together, the two organizations are helping shape the future of fitness in one of the world’s most exciting growth markets. For Aki Su, the takeaway is simple:
“It means more innovative solutions, more choice, and access to equipment that's built to perform.”
