Welcome to
Torque Fitness.

Every person has the desire for greatness inside of them, and we believe that fitness is a journey of discovering your own greatness.

Steve Duncan and Jerry Dettinger in the early days of Parabody.

Our Story

Our story is one of perseverance. We are an experienced team of strength and conditioning equipment specialists with decades of experience building the most innovative and durable fitness equipment.

FOUNDED IN 2005

40+ YEARS OF DESIGN

1000+ PRODUCTS AVAILABLE

DESIGNED IN USA

FOUNDED IN 2005

40+ YEARS OF DESIGN

1000+ PRODUCTS AVAILABLE

DESIGNED IN USA

Torque Fitness was founded in 2005 by a team of experts in the fitness equipment industry whose experience designing and manufacturing award-winning innovative strength training systems for Life Fitness, Hammer Strength, and Parabody stretches back to 1979. The team recognized an opportunity to create strength training products that provide unique attributes to better meet customer needs than many of the look-alike strength products on the market. By maintaining an efficient and agile business structure, Torque Fitness team members are able to be focused on listening to customers and reacting quickly with creative, innovative ideas that differentiate our products with meaningful functions and features.

Our Values

We focus on what's important, always pursing the highest standards in fitness and in life. These three particular values are at the forefront of Torque.

1. People

1. People

Extraordinary people drive our innovation. We prioritize growing our team with people who have talent, dedication, a team mentality and a Don't Quit. Ever. attitude.

2. Perseverance

2. Perseverance

Whether it is a product, service or support, we don't quit improving and innovating. We are defined by our persistence despite any setback to bring athleticism to a new level.

3. Principles

3. Principles

Seeking to supply strength and agility through quality equipment is no easy task, but we never cut corners. We continue to do the right thing. For us, it's really that simple.

Our People

We believe that great individuals create great outcomes. That's why we selected the best who strive for unmatched solutions and customer service. Meet some of our team!

FITNESS ENTHUSIASTS

DECADES IN THE INDUSTRY

50+ TOTAL EMPLOYEES

SERVICE AROUND THE GLOBE

Brent Fikowski visiting Team Torque at Torque HQ.

FITNESS ENTHUSIASTS

DECADES IN THE INDUSTRY

50+ TOTAL EMPLOYEES

SERVICE AROUND THE GLOBE

Meet Some of Our Team

Jerry Dettinger

CEO

Steve Duncan

COO

Alisa Jang

Administrative Coordinator

Tom Baumler

Director of Product Development

Chuck Rosenow

Engineer

Mike Novak

Engineer

Rob Hagen

Engineer

Nate Luger

Engineer

Jared Davies

Engineer

Jordan Brambilla

Assistant Product Manager - Accessories

Craig Weston

CFO

Jordan Craig

Business Systems & Process Analyst

Annamarie Cassidy

Accounts Payable/Receivable

Bob Arnold

Consumer Sales Representative

Joey Green

Consumer Customer Experience Specialist

Mike Moravec

VP of Retail & Consumer Sales

Max Hinsch

NA Consumer Sales

Bob Ruhland

VP of Marketing

Sarah Dettinger

Strategic Marketing Consultant

Sam Dettinger

E-Commerce Sales Manager

Anna Viegut

Website Maintenance Specialist

Katie Schulz

Marketing Coordinator

Michael Sheppard

Photographer & Videographer

Jaime Bugge

Western US & Canada Dealer Sales Manager

Jimmy Clausen

Midwest & Eastern US Dealer Sales Manager

Max Ploof

Inside Sales Representative

Lucas Lee

Inside Sales Representative

Cody Baumbach

Inside Sales Support

Pete Lundstrom

VP of NA Sales

Lee Hodges

Director of Key Accounts - Eastern US & Canada

Chris Newland

Director of Key Accounts - Western US

Brandon Brambilla

Director of Key Accounts - Midwest US

Chris Kvale

Director of National Accounts

Max Zebro

National Accounts Manager

Ken Carpenter

VP of International Sales

Neil Campbell

Sales Director of Europe

Philip Coppock

APAC Representative

Dani Wiid

International Inside Sales

Spencer Toay

Inside Sales Representative - Basecamp

Julia Handal

AEC Designer

Nic Martin

Space Solutions Designer

Danton Hein

Customer Service Manager

Jack Ahart

Customer Service Representative

Jenny Germann

Supply Chain Manager

Joseph Rusch

Director of Operations

Barry Brooks

Warehouse

Colter Brooks

Warehouse

Tyrann Joyner

Warehouse

Ray Barthel

Warehouse

Matt Harvey

Warehouse

Matt Olsen

Warehouse

Cory Gravesen

Warehouse

Bruno

Office Dog

Meet Some of Our Team

Jerry Dettinger

CEO

Steve Duncan

COO

Alisa Jang

Administrative Coordinator

Tom Baumler

Director of Product Development

Chuck Rosenow

Engineer

Mike Novak

Engineer

Rob Hagen

Engineer

Nate Luger

Engineer

Jared Davies

Engineer

Jordan Brambilla

Assistant Product Manager - Accessories

Craig Weston

CFO

Jordan Craig

Business Systems & Process Analyst

Annamarie Cassidy

Accounts Payable/Receivable

Bob Arnold

Consumer Sales Representative

Joey Green

Consumer Customer Experience Specialist

Mike Moravec

VP of Retail & Consumer Sales

Max Hinsch

NA Consumer Sales

Bob Ruhland

VP of Marketing

Sarah Dettinger

Strategic Marketing Consultant

Sam Dettinger

E-Commerce Sales Manager

Anna Viegut

Website Maintenance Specialist

Katie Schulz

Marketing Coordinator

Michael Sheppard

Photographer & Videographer

Jaime Bugge

Western US & Canada Dealer Sales Manager

Jimmy Clausen

Midwest & Eastern US Dealer Sales Manager

Max Ploof

Inside Sales Representative

Lucas Lee

Inside Sales Representative

Cody Baumbach

Inside Sales Support

Pete Lundstrom

VP of NA Sales

Lee Hodges

Director of Key Accounts - Eastern US & Canada

Chris Newland

Director of Key Accounts - Western US

Brandon Brambilla

Director of Key Accounts - Midwest US

Chris Kvale

Director of National Accounts

Max Zebro

National Accounts Manager

Ken Carpenter

VP of International Sales

Neil Campbell

Sales Director of Europe

Philip Coppock

APAC Representative

Dani Wiid

International Inside Sales

Spencer Toay

Inside Sales Representative - Basecamp

Julia Handal

AEC Designer

Nic Martin

Space Solutions Designer

Danton Hein

Customer Service Manager

Jack Ahart

Customer Service Representative

Jenny Germann

Supply Chain Manager

Joseph Rusch

Director of Operations

Barry Brooks

Warehouse

Colter Brooks

Warehouse

Tyrann Joyner

Warehouse

Ray Barthel

Warehouse

Matt Harvey

Warehouse

Matt Olsen

Warehouse

Cory Gravesen

Warehouse

Bruno

Office Dog

Our Process

Using your ideas as inspiration, our designers draw on their expertise to design an effective layout within the physical parameters of your gym space.

Step 1.
Step 1. Discover
We need to know three things:
  • The number of people, on average, you expect to work out at your gym at a given time
  • The types of exercises you envision your members doing
  • The dimensions of your workout space

*An architectural compliance sketch is the best way to share the exact measurements of your space with us. If you don’t have access to one, you can send in a blueprint, a floor plan, written measurements, or even a doodle.

Once you send us your information, an X-DESIGN Team representative will reach out to you promptly. Based on the conversation, we’ll create a 2D sketch of your gym layout.

Step 2.
Step 2. Design

Once you receive your 2D mockup, it’s time to refine your design. Think of this as the “rough draft” stage. This is the perfect time to get all your input and questions out on the table so our team can make sure we are meeting your needs.

What do you like about the mockup? Any additional information our team might find useful? Anything missing from our proposed layout?

Using your input from the 2D mockup, our designers will use industry-leading software to create a 3D rendering of your gym. This final layout is meant to look as realistic as possible, so you can truly envision how your gym will look and feel. Once you are satisfied with the proposed facility floor plan, we will proceed.

Step 3.
Step 3. Deliver

After you settle on your 3D design concept, we’ll send you the design and a list of the proposed Torque Fitness products and their price points. (You set your budget, and we’ll stick to it. We only include products in your design that match your concept and fit your price range.)

We encourage you to reach out to our team if you have any questions about our product list or to learn more about our products.

With our exceptionally fast turnaround, we can deliver the selected products and you can implement your design scheme in under two weeks.

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