Welcome to another standout installation from Torque Fitness, where cutting-edge equipment meets strategic design. This featured project takes us to IRON 24 in Brookland, Arkansas, a facility that perfectly represents the next evolution of 24/7 fitness—streamlined, smart, and unapologetically bold.
As a fast-growing franchise built on innovation and convenience, IRON 24 knew they needed equipment that could deliver not only top-tier functionality but also long-term durability, versatility, and visual appeal. That’s where Torque came in—with a fully customized installation anchored by our X-CREATE systems, industry-leading strength training tools, and modular functional solutions that elevate any gym experience.
The Heart of the Gym: X-CREATE Wall Unit + Lifting Station
At the core of this build is our X-CREATE Wall Unit, expertly configured with a Olympic Lifting Station and a Smith Machine to meet both beginner and advanced training needs. The X-CREATE system is designed to optimize space without sacrificing functionality—making it the ideal choice for high-traffic training zones where versatility and efficiency are key.
The Olympic Lifting Station provides a clean, dedicated area for heavy lifts, complete with rugged bar catches and safety arms. The integrated Smith Machine adds another layer of training flexibility, allowing users to safely perform compound movements like squats and bench presses—ideal for 24-hour gym settings where staff supervision may vary.
Power Up with Premium Free Weights
Strength was a priority for IRON 24, and we delivered with a full suite of Torque Competition Bumper Plates, Grip Plates, and Heavy-Duty Benches. These plates are color-coded and precision-calibrated for Olympic lifting, while the benches are built to withstand constant use with thick, durable padding and commercial-grade steel framing.
Dumbbell storage was also a must-have. Our 3-Tiered Accessory Storage not only keep the floor clean and organized, but also elevate the aesthetic of the space—showcasing Torque’s commitment to performance and presentation.
Functional Meets Foundational: X-CREATE Bridge Unit
Functional training continues to be one of the most in-demand offerings in modern gyms, and Torque’s X-CREATE Bridge Unit makes it easy to deliver. This modular system anchors a dynamic training zone with multiple attachment points and integrated modules, including:
- Seated Row Module – For targeted upper body pulling exercises with ergonomic handles and adjustable resistance.
- Lat Pulldown Module – A gym staple, redesigned with commercial durability and biomechanical precision.
- Bridge Ball Target – Perfect for wall ball training, functional HIIT classes, and metabolic conditioning circuits.
- Relentless Rope + Ripper – Exclusive to Torque, these innovative attachments provide dynamic resistance for conditioning, strength, and grip development.
The bridge unit also leaves room for future expansion, allowing owners to scale programming and group training sessions as demand grows.
Designed for Franchise Growth
For gym and franchise owners, choosing the right equipment partner is about more than just products—it’s about reliability, support, and a vision for growth. Torque’s collaboration with IRON 24 shows how modular systems, space-optimized design, and a commitment to quality can fuel operational success and member satisfaction.
Whether you're outfitting a new franchise location or upgrading your current facility, Torque Fitness delivers durability, innovation, and scalable solutions that grow with your brand.
Interested in Creating Your Own Standout Facility?
Contact us today to learn how Torque Fitness can bring your vision to life—because strength starts with smart design.
